While classic swimsuit brands like Nike and Roxy offer suits that are both functional and trendy, a new class of swimwear designers are bringing out-of-the-box ideas into the swim category - and gaining major attention for doing so. Over the last few years there has also been an influx of new brands approaching swimwear in creative and exciting ways. Philipp Plein Inks Beachwear License in Lifestyle-leaning Effort “When I was younger seeing a thong bottom on the beach felt inappropriate, now it’s commonplace.” She adds that an industry shift towards more inclusive sizing and imagery has led to positive change (and growth) in the swimwear space - meaning that many more brands offer sizes that go beyond an XL. “Styles have definitely become more revealing,” explains Shea Marie, the founder of Same Swim. Stock up with a high-SPF sunscreen, make sure you have a hat and a great beach read, and most importantly, find yourself the best bikini for your impending day tanning, relaxing, and splashing.īikinis, unlike a one-piece swimsuit, are a two-piece swimsuit that comes in any variety of cuts - from solely for skin-baring, to something sporty made for doing laps in your local pool. Now that temperatures are finally turning up, it’s time to assess how prepared you are for your first sunny excursion. Your first beach day of 2022 is rapidly approaching. If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
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